Archive for August 27th, 2009

The main navigation of a website usually provides the best way to view the various pages within a site. Hyperlinked clickable text known as anchor text is another form of navigation. Using anchor text within the content of a page allows you to lead someone to specific areas of the website.

Web pages should be a well-organized presentation of words and appealing graphics, but don’t go overboard. When your anchor text only has an underline when the mouse hovers over it could be hidden from the eye of the viewer. If the anchor text blends in with the words around it, someone may not find the link you want them to see.

The average person online is familiar with those blue underlined words and they know it will take them to another webpage. Don’t make your anchor text hard to find, let it stand out on the page.