Archive for September 15th, 2009

PDF documents provide information to your audience and if used properly they can improve your search engine ranking too. The search engines view the PDF document just like another page of the website. That thirty page website is now thirty-one pages with more content for the search engines to index.

When creating and saving a PDF, make the document name descriptive. If the PDF is about cleaning spilled wine off the rug, name the document cleaning-spilled-wine-off-the-rug.pdf. This will allow the search engines to pick-up all the unique words in the document name. Documents named doc1.pdf or an unusual cryptic name will not help your search engine ranking.

Whenever possible use your keywords in the document name too. That same document could be called cleaning-spilled-wine-off-the-rug-with-ABC-cleaner.pdf. Be creative and if the document has a poorly structured name, rename it!